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For Immediate Release                                                                                              April 20, 2015

Statement from Blue Bell CEO and President Paul Kruse 

We’re committed to doing the 100 percent right thing, and the best way to do that is to take all of our products off the market until we are confident that they are all safe. At every step, we have made decisions in the best interest of our customers based on the evidence we had available at the time. We have brought in one of the world’s most respected food safety microbiologists to inspect our plants and systems to help us get to the bottom of this issue.

Through further internal testing, we learned today that Listeria monocytogenes was found in an additional half gallon of ice cream in our Brenham facility. While we initially believed this situation was isolated to one machine in one room, we now know that was wrong. We need to know more to be completely confident that our products are safe for our customers.

As Blue Bell moves forward, we are implementing a procedure called “test and hold” for all products made at all of our manufacturing facilities. This means that all products released will be tested first and held for release to the market only after the tests show they are safe.

In addition to the “test and hold” system, Blue Bell is implementing additional safety procedures and testing including:

-          Expanding our already robust system of daily cleaning and sanitizing of equipment

-          Expanding our system of swabbing and testing our plant environment by 800

           percent to include more surfaces

-          Sending samples daily to a leading microbiology laboratory for testing

-          Providing additional employee training

At this point, we cannot say with certainty how Listeria was introduced to our facilities. We continue to work with our team of experts to eliminate this problem.

We urge consumers who have purchased Blue Bell products to return them to the place of purchase for a full refund. Consumers with any concerns or questions should call 979-836-7977 Monday – Friday 8 a.m. – 5 p.m. CST or go to www.bluebell.com for the most up-to-date information.

We are heartbroken about this situation and apologize to all of our loyal Blue Bell fans and customers.  Our entire history has been about making the very best and highest quality ice cream, and we intend to fix this problem.   We want enjoying our ice cream to be a source of joy and pleasure, never a cause for concern, so we are committed to getting this right.

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